HISTORY OF EFFECTIVE REPRESENTATION AND RESPONSIVE CLIENT SERVICES
The needs of individual and institutional investors changed markedly in the 1980s and 1990s as the provisions of the landmark ERISA statutes of the 1970s gathered force.
Additionally, the expected shortfall of Social Security became more apparent and fueled urgency. In this environment, the modern investment management industry began to take form. Lean and focused professional portfolio management companies supplanted bank trust departments as the search for smart, alpha-oriented managers of stock and bond portfolios emerged in earnest.
FERTILE GROUND FOR INVESTMENT MANAGERS
In this environment, nimble, focused boutique investment houses proved their mettle, taking share from bureaucratic and underperforming investment banks and brokerages. The roots of Genesis Marketing were firmly established in this era with the launch of a predecessor firm in 1987 and the formation of Genesis in 1993. Today, while many of the boutique investment management houses of the 1980s and ’90s have grown into the behemoths of a new millennium, the appetites of smart, institutional investors for nimble, high-performing managers persist and continue to be served by Genesis and its select stable of premier investment talent.
For more than three decades, the organization, under the guidance of founder and president Ron Oldenkamp, has identified some of the best boutique and emerging manager talent in the industry, raising billions of dollars in investment assets and contributing to the investment success of individuals, pension funds, foundations, endowments and others.
The organization remains at the forefront of the third-party marketing industry, known and respected for expertise, professionalism and the success Genesis has achieved for a select group of investment managers.