STRATEGIC POSITIONING

DIFFERENTIATING YOU

GOAL: Recognition of your firm, in a crowded marketplace, for your positive attributes and comparative advantages.

MEANS: A multi-disciplined process based on identifying and accentuating your core strengths.

Working in close collaboration with our strategic partner, Coronado Pacific Group, Genesis conducts focused discovery, positioning and engagement programs that identify, introduce and reinforce your well-differentiated firm to critical audiences.

THE GENESIS APPROACH INCLUDES:

  • In-depth interviews (multiple perspectives)
  • Focused research and analysis relative to:
    • Benchmark
    • Peers
    • Clients
    • Industry trends
  • Client-benefit oriented positioning
  • Actionable plan of attack
  • Clear, compelling materials
  • Your firm’s story told in client-focused terms
  • Presentation coaching