YOUR COMPETITORS

LAND OF THE GIANTS

Due to their nimble size and focused structures, boutique and emerging managers as a group command an enviable profile of high potential supported by a track record of outperformance.

However, these firms are often challenged to achieve recognition in the marketplace and to stand out in finals competitions against larger firms with well-defined and recognized brands.

Effective sales and marketing disciplines preserve and leverage the boutique advantage through an organized, differentiated and confident delivery of key firm messages at every point of engagement.